ELM School of Real Estate New Home Sales Training/Entrepreneur Classes
Our instructor Dr. Ericka L. McKnight's passion and success have been in new home sales for the past several years. Her wealth of knowledge and understanding of the concept in new home sales from interacting with the customer, being the salesperson onsite, dealing/coping with management/the companies' owner has allowed her to be an ASSET to many! Ericka throughout her many years of selling new homes has always had a desire to teach what she had learned whether good or bad. Her philosophy has always been it's part of the story! Everything will eventually come together and make sense!! Ericka's relentless attitude and determination to be the BEST in new home sales would often leave her spectators speechless! Because she was never afraid to adventure out into the deep or the unknown.
Ericka has had the pleasure of mentoring new agents, some colleagues, real estate agents and managers of different building companies. Because of her approach and strategy, companies in struggling/fewer desirable neighborhoods have witnessed their sales go from one sale a month to over 5 sales!! Real estate agents and other entrepreneur's businesses have grown by 10% under her leadership! Her enthusiasm and tenacity for new home sales makes her stand out above the crowd every time!!
Professional Training & Business Development
Empowering real estate professionals, entrepreneurs, managers, and sales teams with the tools, strategies, and motivation needed to achieve the next level of success.
Real Estate Offices & Builders
Does your team need motivation? Are you working toward a sales goal or training new agents? We offer customized team training, continuing education at your design center, and other professional development services.
- Call: 980-319-2416
- Email: [email protected]
- Confidential requests only
- Groups of 5 or more attendees
Entrepreneur Training
Learn the fundamental principles of starting, growing, and maintaining a successful business. Coach Ericka McKnight will help you transform your business from surviving to thriving.
Review the courses below to get started!
Management Training
Are you a manager dealing with sales challenges, high turnover, or leading a new team? Our specialized management training provides insight into motivating sales professionals and building successful teams.
New Home Sales Agents & Licensees
Whether you are struggling, feeling unmotivated, or already successful and ready to grow further, our training is designed to elevate your mindset and maximize your potential.
“It takes a village to raise a New Home Salesperson & Business Owner.”
Course ID# 104: ONLINE Business Blueprints
$55.00 Registration is closed! TBD Course description: Can you Imagine building your dream/vision on straws or spaghetti noodles? Does that sound like a solid foundation to you? Business blueprints will help you develop a professional plan for your dream/vision. We will walk you through the design stages of building up your dream/vision. We will teach you how to build like an engineer or architect who skillfully puts the pieces together to develop a beautiful product/brand. No dream/vision is impossible when you start with a blueprint! 
Course ID# NHS 106: ONLINE New Home Sales Boot Camp Certification
$195.00 ** Class if FULL** 2 Day intense sales training sessions! * Discounts for Companies with 5 people or more, please call our office for details July 11 & 12TH, 2025 9:30-2:30pm both days Location: TBD ** lunch will be provided both days ** Course description: We are going to WAR! No subject is off limits! Everything you thought, felt and knew about New Home Sales will change after taking this class. Topics such as: the enemy is YOU, business blueprints, time management, financing, organization skills. Building rapport, the BUT? technique, increase customer service scores, how to make 3 sales a month, and role play real life everyday new home sales scenarios. 
Class is FULL Course ID# NHS 107 : My Neighborhood Sucks!
$60.00 TBD Contact our office for location Course description: Misery loves company! Learn how to make your mess a message! Every neighborhood provides the potential to overcome every obstacle. Who cares if your pricing is too HIGH? Who cares if your neighborhood backs up to the railroad tracks? Who cares if you have power lines in the middle of the street? You can still Sell IT! Learn simple techniques to help you sellout this neighborhood in 6 months! 
Online Course ID#106: Management-It's like a revolving door!
$75.00 TBD Course description: Managers how often do you ask yourself that question? Let me guess 1x a week, 2x a week, 4x a month or maybe every 3 months? Newsflash! That's too many times. Learn how to effectively read and lead your sales people on a path to success. This course will help you overcome the revolving door issue, so your company can stop spending unnecessary money. 
Online Course ID#104: Management- The Anatomy Of A New Home Salesperson
$75.00 TBD Course description: Managers have you often wondered, " Why salespeople do the things they do?" What ticks them off? Why some hesitate to visit realtor offices? Why don't most have a business blueprint? We will explore these and many other questions. Then take an in-depth view into the anatomy (physically, emotionally) of a salesperson and the life they live. |
8ourse ID# NHS 103: So U think You Can Sell?
$55.00 TBD Location: TBD Salespeople are unique and very complex individuals. It's important that the individual first determines if sales or selling homes suits them. This in-depth lecture will take you on an unforgettable journey exploring the basics of sales, the genetic make-up of a sales person, where do you fit on the color chart and so much more... 
Course ID# NHS 105: Lights, Camera, SALE!
$55.00 TBD Contact our office for location Course description: It's Showtime at the Apollo! New home salespeople should always arrive to the job ready to film. How's your attitude? Have you had your coffee? Is your model home ready? Do you have enough flyers? Did you pick up the trash in front of your model home? Learn how the simple habits you adapt will make a great impact forever! Everyone wants to be a superstar, this class will make you laugh, increase your revenue and possibly win you an EMMY!!! 
Course ID# ENT 001: The Art of The Entrepreneur
TBD **space is limited ** For registration email: [email protected] Course description: Learn the essential tools necessary when developing the art of entrepreneurship. Entrepreneurship is colorful, creative, unique and exploratory. 
Online Course ID#105: Management- How do I build a successful sales team?
$75.00 TBD Course description: Managers would you like to know the top 10 reasons why your sales team as a whole or half has no swag? Who's really the quarterback? Do you know your sales people individually? Return to the basics of building a team that's infectious to the world! This course will take your management skills to another level in which your company and salespeople will brag about! 
Online Course ID#103: Management-New Home Sales Re-Hab!
$75.00 Date: TBD Course description: Calling all new home sales managers for a DETOX session! Are you frustrated with your performance? Do you feel insecure around certain salespeople? Do you avoid confrontation? Are you showing favoritism? This course provides the prescription for almost everything you may encounter with your new home salespeople. |
Registration is closed L
Course ID #NHS 110 New Home Sales Re-Hab! (salesperson) $70.00 TBD Contact our office for location Course Description: It's time to DETOX! Every new home salesperson need re-hab throughout his/her career. This course is for those who want to go DEEPER into the subject matter of "Why do I have anxiety about my new home sales career?" Do I feel overworked and underpaid? Are you a quitter? Why do I keep grabbing for straws? Are you burned out or frustrated? This class will FLUSH out all the pain, doubt, low self esteem and anxiety. Learn how to generate a new concept for your job... 
Course ID #NHS 108 So U had a cancellation(s), now what?
$60.00 TBD Location: TBD Course description: We all have had them, some more than others! Believe or not? There's a greater learning curve you experience when you have cancellations. You will learn how to turn those cancellation into celebrations! Be able to identify the warning signs of a cancellation before it happens. |
TBD
Course ID#NHS 109: BUT? Technique $60.00 Contact our office for location Course description: Let's explore the mind of the buyer and seller by learning how to overcome the word BUT. Learn the acronym created by Ericka McKnight for the word BUT, it may surprise you! This BUT is for you!! Yes!!! after every BUT comes a sale, I promise... Live interaction with other students, group discussions and role playing. Lots of FUN!! 
One on One Visionary Coaching Session
Starting at 99.00- Chose from 3 different sessions with Ericka L. McKnight ** Only 10 spots available ** Register at [email protected] our office will contact you with available time slots October & November Dates 2025 Course description: In need of encouragement? Guidance? Empowerment? or you may have a business plan in need of an experts opinion-our certified life coach Ericka McKnight will help you will help you discover your hidden talent(s) through personal exercises and assessments. For more information or concerns email: [email protected] |